Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
NENT holds pan-Nordic media rights to the German Bundesliga until 2021. The broadcaster shows live Bundesliga matches across its television and digital platforms in high definition every week. This includes its streaming service Viaplay and linear TV channels. Commentary is provided in local languages in each Nordic country, along with expert studio analysis.
NENT Group has secured exclusive Europa League rights in Sweden, Norway and Finland in a three-year deal that will run from 2021 to 2024. All Europa League matches will be streamed live on Viaplay, with extensive studio programming. Games will be available on Viasat’s pay-television offerings across the region, whereas NENT Group’s Swedish, Danish and Norwegian linear TV channels will also broadcast select matches. The pan-Nordic media company is set to offer all the Europa League action with local-language commentary in all three countries.
NENT Group has secured Nordic media rights to the Scottish Championship following a deal with the Scottish Professional Football League that will run for five years, from 2020 to 2025. NENT Group’s package includes 35 matches from the Scottish second-tier division along with the Scottish League Cup, and coverage will be available on OTT service Viaplay in Denmark, Finland, Iceland, Norway, and Sweden.